Cardiovascular Marketing Manager

Position Overview

 

Circle Cardiovascular Imaging has set new industry standards for best in class cardiovascular post processing software modalities. Our interest is to further develop competitive advantage through our products, people, and interactions with our customers. As such, the Cardiovascular Marketing Manager (CMM) is engaged in both ‘up and down-stream’ sales and service marketing efforts working with marketing, communications, and product management teams to supporting product positioning, introduction, and sales enablement activities.

Working across the company, the Cardiovascular Marketing Manager will focus on growing the customer base and profitability by defining go-to-market strategies and leading new product release and launches. You must have knowledge of the cardiovascular market and experience effectively collaborating with cross-functional teams to drive results and developing and executing against global launch plans. This role plays a key part in our integrated marketing strategy reporting to the Director, Global Marketing.

 

General Reponsibilities
  • Creating impactful, concise value-based messaging for products (define key message and benefit statements)
  • Work with the cross-functional team to develop all necessary communications for product/feature launches and thought leadership
  • In consort with Product Management, lead product/feature launches including messaging, materials, within specified timelines
  • Create product/feature launch marketing plans, sales enablement via sales training materials & video tutorials, and other product collateral
  • In conjunction with marketing communications manages internal and external communication for all new products and features
  • Monitors competitive landscape and presenting actionable information and insights
  • Collaborates across Marketing, Sales, Customer Support, and Product teams to execute on marketing strategies
Required Skills/Experience
  • Experience and a deep understanding of cardiovascular disease and imaging, USA and or global experience an asset
  • Demonstrated understanding of multiple stakeholder motivations and leveraging that to create strategic project alignment to optimize contributions, processes and outcomes, to drive business growth
  • A passion for excellence in client experience, brand loyalty and business excellence
  • Strategic thinker and problem solver who loves applying Product Marketing best practices to optimize the company’s performance
  • Strong written, verbal and visual communicator employing a detail-oriented approach using specific words to guide the development of compelling marketing stories which are also visually appealing to drive understanding
  • A highly motivated self-starter who works well independently as well as part of a team. You can manage your own projects and deadlines as well as coordinate and collaborate with others across the organization to achieve desired outcomes
About the Company

 

Circle Cardiovascular Imaging Inc. is a Calgary based company that develops analytics software for the evaluation of cardiovascular MR and CT images. Circle Operates worldwide and has installations of their products cmr42®, cvi42, and report42 in over 25 countries. Circle’s goal is to contribute to quality in cardiovascular imaging and research, maximizing the achievable benefit for patients by enabling healthcare providers to accurately and effectively analyze cardiovascular images.

Circle Cardiovascular Imaging Inc. holds globally recognized ISO 13485:2003 certifications from the prestigious British Standards Institution (BSI). This certification includes Standards Council of Canada (SCC) endorsement under Canadian Medical Device Conformity Assessment System (CMDCAS) scheme. In addition to ISO  3485:2003, the company quality system is established and maintained to comply with European Medical Device Directive 93/42/EEC and US FDA Quality System Regulations, 21 CFR Part 820.

 

How To Apply

 

While we thank all those who apply, please note that we will only be contacting those selected for an interview. No phone calls or unsolicited agency referrals please. Only applicants who are authorized to work in Canada will be considered for this position.

Please send your resume with a cover letter attention of Human Resources to the following:

Email: hr@circlecvi.com
Fax: +1 403 338 1895
Mail: Circle Cardiovascular Imaging Inc.
Suite 1100, 800 5th Avenue SW
Calgary, AB, Canada
T2P 3T6

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